Know the Conversation
If the company where you’re interviewing is consumer facing, look at the comments on their social media accounts to get a feel for the conversation happening around their business. Glassdoor is a site where employees can review their employer, so that is also a good place to see what a company’s culture is like. Keep in mind that people will likely only comment if they’ve had an extremely positive or negative experience, so take the feedback with a grain of salt. However, the comments can help you get a feel for if the company needs to improve in customer service, quality, or culture, and you can bring ideas for progress to your interview.