Brian Guthrie

  • Vice President or Sr Director
  • Chicago, IL, United States
  • Jun 19, 2017
Full time Insurance

Personal Summary

Strong general manager with background in insurance sales, marketing and operations. Acheived results in both B2C and B2B environments and  including personal lines and professional liability. Demonstrated ability to partner with senior managment in driving measurable change in underlying and top line business results. Proficient in managing realtionships in a multi channel sales environemnt. Desire to work within a small to mid-size insurance company with a culture that has embraced digital or is ready to embrace a digital transformation.

Work Experience

Vice President Sales and Marketing
Jun 2015 - Jun 2017 CAMICO Mutual Insurance

Hired to help develop and lead profitable growth strategy using both inside sales, agency sales and marketing communications in a competitive accountants professional liability market. 

incremental year over year sales improvements due to simple segmentation and improved agent relations.

Managed 80 Independent agencies located across 45 states and 5 inside account executives including commissions and contract management. 

Managed integration of salesforce.com and silver pop marketing automation to help support lead generation, email campaigns and content strategy. 

Presented  to Board Of Directors twice annually

Responsible for managing relationships with state and national CPA Societies.

Director Marketing
Mar 2009 - Oct 2014 Encompass

Tapped by Allstate to rebrand and rebuild marketing environment in their Independent agency company. Accomplishments included a complete re-brand, new logo and collateral material, digital raodmap and implementation of variuos components including new website, mobile app, customer portal. Played key role in negatiation and coordination of  title sponsorship of a Champions tour golf event.

Senior Regional Marketing Manager
Jan 2003 - Mar 2009 Allstate

Promoted to direct local marketing strategy and tactics for Ohio, Michigan and Indiana. Partnering with Allstate exclusive agents and core business functions to launch variuos campaigns and sales promotions.  

Spurred 15% year over growth in insurance quotes through variuos marketing and advertising tactics. 

Negotiated local sponsorships and activation with Clevland Cavaliers, Detroit Red Wings, Detroit Pistons, Memorial Golf Tournament.

Education

History
Aug 1976 - May 1980 Ripon College